iPhone 18 Pro and iPhone 18 Pro Max deliver massive advancements across camera, performance, battery, and intelligence. The new 48MP Fusion Main camera with variable aperture unlocks creative control that wasn't possible before, and new Pro controls let users customize their experience in the Camera app for even easier access to their most used settings. Both models are powered by A20 Pro and feature a next-generation vapor chamber for the highest sustained performance yet, while updated battery designs leverage powerful silicon efficiencies to deliver incredible battery life. Featuring iOS 27 with the next generation of Apple Intelligence, iPhone 18 Pro models bring powerful new features to apps across the system to simplify the things users do every day.1 Whether shopping in stores or online, customers can connect with Apple Specialists for personalized support to help choose the right device for them and learn how to protect their products with AppleCare+ or AppleCare One, as well as for assistance with ways to save and pay, including leasing, financing options, and carrier deals. Customers can then take advantage of convenient home delivery or arrange for pickup at their local Apple Store at a time most suitable for them.